![]() According to the newspaper Folha de São Paulo, Big Brother Brasil 4 (BBB4), produced by Globo Television Network, ended with an average of forty-eight points (each point represents about sixty thousand homes watching the program) and a market share (percentage of connected televisions that were tuned into the Globo channel) of 69 percent. The apparent strangeness of the new characters emerging on the media scene is clearly sharpened by the massive audiences that reality television shows have acquired, offering amusement, occupying people’s leisure and proliferating indefinitely. This is known as the protagonist syndrome ( Coiro-Moraes 2008). Thus, if there is an evident movement of media in the direction of including “ordinary people” in their programs, this also generates a new matrix of behavior emerging from the fame that is offered to them. The latter, in turn, become models of action for the ordinary candidates of this new protagonism. People who emerge from the audience environment wear the costumes of those who traditionally occupied the space of leisure productions: the famous. ![]() ![]() Today, there are ordinary people who have begun to take a place within the prime spaces of the media (in which they used to factor only as spectators), deliberately abandoning their mundane lives to become the characters of reality spectacle they are present in media spaces through stories originating in the materiality of lived experience. ![]() Today’s protagonist who enjoys media exposure is quite different from the “ordinary” folk of yesterday, whose opinions and experiences remained largely within a private domain where similar structures of feeling ( Williams 1977) were recognized and shared within families, at the workplace, or in leisure environments with little public visibility. This article develops an understanding of the ordinary people who increasingly inhabit the “real world” of the media, who increasingly resemble characters from literature and theater transported to the TV screen. ![]() The Media Protagonist Syndrome and Speech Positions in Reality Shows ![]()
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January 2023
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